Decide Better

Hocelot is a data intelligence company that transforms complex information into real business advantage.1984™ partnered with Hocelot to redefine its positioning, build a clear narrative framework, and design an identity system capable of translating analytical power into emotional clarity.Our challenge was to bring warmth and precision to a category dominated by abstraction, to make data not just readable, but meaningful.We engineered a holistic brand platform connecting product, communication, and culture through one unifying principle: intelligence made human.

Typography, motion, and interface design were developed to mirror Hocelot’s nature.

The result is a cohesive system that reflects both rigor and empathy:a brand that thinks like data and communicates like people.